The Premier League is betting on more joint agreements to add income for all its clubs. The English league has proposed centralizing the television ‘U’ more to generate an extra 750 million pounds (860 million euros) annually, according to Sky News.
Specifically, the competition has explained to the 20 clubs in the category that its forecasts indicate that they will be able to reach this figure if they sell 60% of the television ‘U’ in the stadiums centrally and, with this, reach ten sponsors. Currently, it has seven: EA Sports, Adobe, Barclays, Coca-Cola, Guinness, Microsoft and Puma, which has replaced Nike as the league’s technical partner since this season.
Cole Palmer and Declan Rice compete for the ball during the final Chelsea-Arsenal match
This proposal, which is similar to what is common in the major American leagues – a country with enormous influence in the Premier League through the ownership of the teams – must now be analyzed by the clubs and there are no plans to make changes in the short term.
